Wyng

Embed Wyng Microexperiences to engage, reward, and earn customer preferences. Examples include: - Using a Product Advisor Quiz to make a product recommendation based on a customer's answers to several questions - Gathering product preferences via contextual preferences (ex. "Sustainable Products" button on a fashion website) There are many more examples of ways to offer value in the form of content, coupons, or product recommendations based on as little as one preference. www.wyng.com/usecases

Use a website experience or follow-up email to deliver a survey to a customer to understand how they want to interact with your brand. Examples include: - Communication preferences - Future goals - Desire to check in on progress These messages can be delivered flexibly through Attentive and personalized using zero-party data from Wyng

Wyng can automatically create and unify preference data and then make that accessible to a customer, securely, via a Customer Preference Portal. This can be a constant destination to direct customers during any campaign. It serves many functions, and customers can add additional preferences, update any that expire (configurable expiration and relevance windows for each preference in Wyng), or choose to remove data at any time. It can also be combined with existing loyalty or comms portals.

Use customer interests learned through Wyng experiences to segment and personalize messages sent through Wyng. An example for Beauty or Retail would be gather a customer preference in a product category or personal need through a quiz, and then use that response to send them a message when new products are introduced or those products go on sale.