Snowflake makes enterprise AI easy, efficient and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at snowflake.com (NYSE: SNOW).
Attentive and Snowflake make it easy for their shared customers to activate first-party data from Snowflake in the Attentive platform. With this data, customers can make more informed business decisions and drive innovations easily mining trillions of data points that uncover valuable consumer trends and enable enhanced segmentation. Marketers will also be able to deliver refined targeting and increased personalization, while sending performance data back to Snowflake for deeper analytics. The bi-directional integration empowers brands to turn their data into a competitive advantage—unlocking smarter activation and more successful marketing at scale.