SmarterSends

SmarterSends is a distributed marketing platform purpose-built for franchises, multi-location retailers, and regional brands. Our platform enables corporate marketing teams to maintain brand standards and governance while empowering local operators to execute relevant, timely campaigns in their own markets. The result is a unified marketing program that scales nationally and performs locally.

SmarterSends adds Two-Way SMS to Attentive, giving brands the ability to have real, inbound conversations with their customers at the local level, for the first time within their Attentive program. Corporate teams maintain full control over messaging standards, approved responses, and governance, while local teams, whether store managers, franchisees, or regional operators, engage directly with the customers in their markets.

For distributed organizations, this unlocks a new class of use cases: appointment confirmations, clienteling, local inquiries, service follow-ups, and authentic one-to-one customer engagement at scale. SmarterSends and Attentive together give multi-location brands a fully branded, compliant, and operator-ready Two-Way SMS program. Activation is configuration, not custom development.