Marketing Decisions

Using Oracle Eloqua for Marketing Automation and Attentive for your SMS channel? Then you need the comprehensive new two-way integration between Eloqua and Attentive, built by Marketing Decisions, to meet the needs of a seasoned Eloqua sports team customer. This seamless solution syncs fan data for personalised SMS, game-day alerts, ticket promos, and real-time engagement—eliminating manual work and optimising workflows.

With over 17 years of expertise in marketing automation and related marketing technology Marketing Decisions specialises in delivering highly personalised messaging in the right moments to deliver outstanding customer experiences. We engage sports fans across the world and help brands in many other industries to connect in meaningful ways with their customers and prospects.

Our own marketing software enhances and extends the capabilities of leading vendor platforms, allowing brands to unlock even greater personalisation, automation, and efficiency. By seamlessly integrating with existing solutions, we bridge gaps, optimise workflows, and empower businesses to engage their audiences with even more precision and impact.

We partnered closely with Attentive to develop a comprehensive two-way integration between Oracle Eloqua and Attentive, enabling brands to enhance their multi-channel marketing with personalised SMS messaging.

The Eloqua Attentive Connector by Marketing Decisions seamlessly syncs Eloqua contacts with Attentive, enabling personalised SMS targeting and two-way data streaming. This integration streamlines workflows, removes manual data handling, and enhances targeting. Marketers can easily transfer contacts, create tailored SMS follow-ups, and analyse engagement within Eloqua to refine campaigns.